1. Preparing

In order to get top dollar for your home you have to make your home look its best. We are trained to help you identify and prioritize repairs and improvements that will provide the best return on your investment. Before your home goes on the market, we offer home staging to make every room in your home look its best.

2. Pricing

The most important step in selling your home is pricing it correctly from the onset. It’s a well known fact that overpriced homes take longer to sell and usually sell for a lower price. Since the majority of your showings will occur in the first 30 days on the market it is crucial that your initial list price matches buyer expectations. We are trained to use advanced market analysis software to build a comprehensive report that will accurately determine the optimal list price for your home. Request a detailed market analysis of your home.

3. Marketing

Our home selling system was developed to provide a consistent and proven manner to get our listings in front of as many potential buyers as possible. Our reach is so extensive because we invest heavily in web, social networking, email, direct mail and print campaigns that feature our listings in all the places where buyers are looking. When you hire us to market your home, we will identify your ideal buyer and then develop and implement a tailored home marketing program designed to reach them.

4. Negotiating

Successfully negotiating a real estate contract is more than a matter of luck or natural talent. When you receive an offer having an agent with a proven track record of bringing buyers and sellers together can make a huge impact on your final sales price. We can help you get to the highest price a potential buyer is willing to pay, as well as the best terms, shortest contingencies, fewest repairs and lowest closing costs. Rather than approaching negotiations from an adversarial winner-take-all perspective, our agents focus on your top priorities and strive to keep emotions from over running the process.

5. Managing

While your home is on the market we will provide at least weekly status reports that show your top prospects, summary of feedback from your showings, a review of completed and planned marketing activities and any recommended adjustments to course.